Indian Fashion is now Global fashion
Indians have always been excellent innovators of fashion technology or even the numerical system. However for many years the global fashion scene was dominated by the west. It was always said that Indian produces the fabric but its the Italians and the american that present fashion to the world. However this trend is changing. Although china continues to be the global production head for all most every luxury fashion brand its position is dwindling. Lack of quality standards and duplication are the key reason why many fashion houses are ignoring their chinese counter parts. But thats not the main reason for the global fashion scene to move to india.
Why Indian fashion is today global?
The indian fashion designers are rejoicing as their main strength lies in adaptability. Fashion designers like Tarun Thailiani, AD SINGH, Manish Malhotra are no longer attending to just domestic markets but have their fashion reach globally. The prime reason to this is the indian craftsmanship and embroidery finding a position on almost every western bridal outfit. We have to give it that brands like Pronovias, Elli Saab who come with exquisite bridals are all getting their surface ornamentations from India. This move had made their garments reach renowned opulence thanks to great craftmanship and pattern making skills. More and more international labels today see surface ornamentation as a major component of their design specially when it comes to couture. A great bridal dress is one with great embroidery, sheer styling and of course impeccable patterns that give a flattering look. Since India is the only country that does great surface ornamentation its finding itself not he global fashion map and this will continue to stay for a very very long time, thanks to the global outreach, more media focussed designers and internet driven outreach that has made India a complete fashion destination for the top luxury fashion.
